More Cluck for your buck

More cluck for your buck - Will Self

http://www.newstatesman.com/food/2009/10/fried-chicken-kfc-8220-known

Elixir - An elixir (Arabic: الإكسير, Al-Ikseer‎, Greek: ξήριον, medical powder, Greek: ξηρός, dry) is a sweet flavored liquid (usually containing alcohol) used in compounding medicines to be taken orally in order to mask an unpleasant taste and intended to cure one's ills.


will self quote: how can anything that tastes this awful be quite so popular?

recherché

1. Sought out with care; choice. Hence: of rare quality, elegance, or attractiveness; peculiar and refined in kind — especially with an artificial or pretentious effect.